King Of All Media Now Missing 8-10 Million Followers Howard Stern made such a big commotion over leaving terrestrial airwaves of CBS Radio to be available exclusively on Sirius Satellite Radio, that he was sued by his former bosses at Viacom for using their medium to promote his exodus. The problem is, seems like nobody is winning in the end. Stern didn't sell to as many paying customers as he would have liked, and the two guys brought in to fill his shoes aren't living up to the half of hype they were supposed to share.

The self-proclaimed King of All Media once commanded a national audience of 12 million daily listeners before jumping to satellite in January. But since then, his kingdom has shrunk to a small fraction of that size. Meanwhile, the shock jock's main replacements thus far have failed to hold very much of the former flock.

There are somewhere between 8 million to 10 million radio listeners nationwide that don't want to pay satellite subscription fee and don't like the free replacements, David Lee Roth and Adam Corolla.

- Trying to Corral Stern's Lost Herd (LA Times)  ¶ 10:46 AM